Destination management and sustainable development specialist with 26 years of leadership experience in tourism, conservation, and social entrepreneurship
Brian T. Mullis began his career working in national parks in the United States, and went on to own and operate an international adventure and eco-travel company for nine years. In 2002, he founded Sustainable Travel International, a nonprofit organization whose mission is to improve lives and protect places through travel and tourism. Under Brian's leadership, Sustainable Travel International has assisted hundreds of leading airlines, cruise lines, destination managers, hoteliers, ministries of tourism and tour operators in the adoption of practices that support a healthy environment, economic opportunity and social well-being.
Brian has developed flagship programs in low carbon tourism development, destination stewardship, market access, capacity-building and sustainable tourism standards. His work has taken him to 58 countries across five continents. Brian has also shared his learnings and experience through a three-year adjunct professorship at the LEEDS School of Business, University of Colorado–Boulder.
Brian currently serves as a member of the World Economic Forum Travel & Tourism Expert Group, Adventure Travel Guide Standard Governance Board and Columbia Gorge Tourism Alliance Advisory Committee. He formerly served on the United Nations' 10YFP Multi-stakeholder Advisory Committee and US Travel and Tourism Advisory Board among others.
The father of two beautiful and energetic children from Ethiopia, Brian enjoys spending time with his son and daughter, his wife, and their dog Luna exploring their Pacific Northwest landscape by boat, bike, skis and foot.